Beer Run: T.O.’s Black Lab Brewing

I live in the Upper Beach in Toronto's east end. Any avid runner in the area will tell you that close-by Taylor Creek ravine offers one of the most scenic running routes in the city. From the creek, you can also easily access similarly attractive ravine systems to the northeast and northwest, making Taylor Creek a gateway to a vast subterranean oasis, and exemplary of Toronto’s nickname as ‘A City Within a Park.’

Keep Austin Weird

(Originally published March 2015) I completed a bucket list item last week. Two actually: 1) Visiting Austin 2) Attending South By SouthWest. The interactive portion of the conference I attended managed to live up to its billing – chalk-a-block with creativity, innovation and an exuberent belief that technology can change the world for the better, or … Continue reading Keep Austin Weird

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How to create smart content with the master asset

(Originally published at Content Works, 6.29.16) When plotting what content to create in your content marketing plan, three key factors inevitably arise: resources, timelines and budget. Now more than ever, the new media normal dictates creators and marketers must produce a variety of content, quickly, and tailored to an ever-evolving array of channels and devices, often … Continue reading How to create smart content with the master asset