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How to create smart content with the master asset

(Originally published at Content Works, 6.29.16) When plotting what content to create in your content marketing plan, three key factors inevitably arise: resources, timelines and budget. Now more than ever, the new media normal dictates creators and marketers must produce a variety of content, quickly, and tailored to an ever-evolving array of channels and devices, often … Continue reading How to create smart content with the master asset